Branding – Business Identity By Design

Small Businesses and Solo Entrepreneurs need to build their brand identity just like the large companies. People are more likely to do business with you if they feel comfortable with you and feel like they already know you.

When you sneeze do you ask for a ‘Kleenex” or a tissue? Are you thirsty for a ‘Coke’ or a cola? Consumers buy these products just because they are familiar with them. When you’re a small business owner or solo entrepreneur the product/service is you. It is imperative that you build brand identity that creates familiarity of you within your ‘niche’ market. Building your identity is important because people support businesses and products that they are comfortably familiar with and avoid the unknowns.

Here are some successful strategic branding ideas.

Personal experience creates a strong bond between you and your customers. Your customer service needs to be extremely personal so it creates an viral cycle. The personal experience your customer receives will lead to ‘word of mouth’ publicity.

Create a consistent and repetitive association of you in your prospects mind. This can be achieved by using jingles in audio advertising mediums, and logos, photos, slogans and/or positioning statements in print advertising mediums, press releases, brochures and especially your business cards. Remember there is a back side to your business card and that is valuable space to be used for brand marketing. Be consistent in the look of your marketing/advertising so it brands you and your company. People will be acquainted with you based on that alone.

Get a professional web site with headers and footers that continues your business identity using the same logos, photos, slogans and/or positioning statements as you use in print.

Write articles with content that is educational and valuable for your customer. Put each article on your website and invite visits to your site through your resource box. Use your resource box to build brand identity.

Use article directories to publish your articles, with your resource box pointing back to your website, to build name recognition. This is absolutely FREE advertising and a must for branding your business and yourself. When you sign up as an author you have an opportunity to add your photo or logo in your profile. Make sure you take advantage of this opportunity for increased identity branding.

Branding Business With Professional Logo Designer

The brand of any business is more than just the logo on the letterhead, business cards and on various accessories. Branding represents the identity of a company whether it is corporate or a small business. Branding is the perceived emotional corporate image as a whole and it should be noted that a logo designer cannot make a brand, it is the audience which can do this. A logo designer only forms the foundation of the brand by making a perfect company logo. Quality of a good logo designer is that it can provide logo consultancy for your company along with a compelling design.

The value which is perceived by the target customers from the company logo results in effective brand promotion which ultimately creates brand awareness.

Company logo creation is now considered by all businesses and corporations. Finding a professionally designed custom logo is one of the significant elements of branding any business.

The vital reason for creating a company logo is to differentiate a company from its competitors; which indirectly affects the sales force performance in terms of efficiency.

A properly designed logo by a logo designer leaves a long-lasting impression on client’s mind and makes business easily recognizable. A logo should derive its meaning from the quality of the elements it symbolize, hence what a logo means is more important than what it looks like.

The major elements required for logo creation include uniqueness and creativeness of the logo designer along with the relevance of logo with the services and products offered. Branding with logo should be executed in a way which identifies a business, product or services in their simplest form.

According to various researches it has been analyzed that a properly designed company logo creates brand identity and without brand identity a company will not be able to stand the fierce competition.

While selecting online logo designer it is advised to check their online portfolio and complete a comparative analysis of the companies and their designers, and then choose the experienced ones rather than relying upon amateur designers.

Many online logo designing firms provide their clients with affordable designing packages along with their toll-free customer service, in order to serve their clients with quality work.

It is really important to choose an online designing company wisely, because it carries the reputation of your company. Some non-established companies provide used designs which later on can be of a great consequence for your company.

How to Brand Your Business Offline

Whether you are a business owner running most of your business offline or online it is important to brand your business offline to ensure that you reach the broadest possible market. In this article we will consider how you can brand your business offline and the tools you can use.

Business Card for Offline Business Branding
The first tool you need to consider using for offline business branding is your business card. Your business card should include all the details of your company including your website address, email, physical address and telephone numbers as well as having a slogan describing your business, your business logo and other design elements that create the impression you want to create and tell people what your business is about.

Business Stationery
Although most business communication today is being done by email and over the computer, you may still want to consider using branded business stationery for your offline business branding. These include letterheads, fax cover sheets, envelopes and any other stationery you use.

Fliers and Brochures
Fliers and brochures are another way to brand your business offline and get your message out. Tell people more about what you have to offer, why they need it and how they can go about purchasing from you and then distribute these. You should also use colourful graphics to capture people’s attention.

Car Decals
Another way you can brand your business offline is using car decals. Think about how many people see your car everyday and if you have your business name and perhaps a short slogan or website address printed on the decal then think about how this is going to impact your branding. Ensure that not only your business name but also some contact details or a website address are printed on the car decal as well.

Offline business branding is important for any business, whether it is online or offline, and can include items such as business cards, business stationery, fliers, brochures and car decals.