Branding an Internet Business For Success

When we talk about branding business internet marketing we are talking about intentionally giving a unique internet presence. Specifically we are going to address the work from home internet marketer and their need for personal branding to get ahead of the competition.

The difference between personal branding and not doing it is the difference between great success and failure. All of the heavy hitters I personally know have worked on their personal branding. Among the 95% failures in this industry almost none worked on personal branding.

Why is branding so important anyway? Great question and I will give you the top three reasons here.

1. People like to know they are dealing with a real person. Those that hide behind corporate sites do not generally do as well.

2. People like to get involved in business with people they feel they know. Branding builds a level of familiarity and trust that is not available otherwise.

3. People will enthusiastically buy your product or join your opportunity when you build trust and credibility through branding.

Considering the recent economic developments there is going to be a sharp rise in the work at home internet marketing industry. There are thousands of people seeking answers for their financial concerns daily and that number grows daily.

The time to get involved in your own business is now. You can position yourself in front of the massive crowds that are considering this industry as we speak. Those people can get on your team if you are ready for them. As you know it only takes a few key people on your team to make a fortune. So hurry and get involved before you loose out on them forever.

The key to your success is branding your marketing. Let them know who you are and what your intentions are. Use a blog or personal lead capture page and not the corporate replicated site in your marketing.

Remember that people like to feel that they know you before they will trust you. The competition is stiff enough now that branding is almost a necessity for success. If you are going to get involved in this industry you must set yourself apart from the crowd. Branding business internet marketing is the key.

Branding – Business Identity By Design

Small Businesses and Solo Entrepreneurs need to build their brand identity just like the large companies. People are more likely to do business with you if they feel comfortable with you and feel like they already know you.

When you sneeze do you ask for a ‘Kleenex” or a tissue? Are you thirsty for a ‘Coke’ or a cola? Consumers buy these products just because they are familiar with them. When you’re a small business owner or solo entrepreneur the product/service is you. It is imperative that you build brand identity that creates familiarity of you within your ‘niche’ market. Building your identity is important because people support businesses and products that they are comfortably familiar with and avoid the unknowns.

Here are some successful strategic branding ideas.

Personal experience creates a strong bond between you and your customers. Your customer service needs to be extremely personal so it creates an viral cycle. The personal experience your customer receives will lead to ‘word of mouth’ publicity.

Create a consistent and repetitive association of you in your prospects mind. This can be achieved by using jingles in audio advertising mediums, and logos, photos, slogans and/or positioning statements in print advertising mediums, press releases, brochures and especially your business cards. Remember there is a back side to your business card and that is valuable space to be used for brand marketing. Be consistent in the look of your marketing/advertising so it brands you and your company. People will be acquainted with you based on that alone.

Get a professional web site with headers and footers that continues your business identity using the same logos, photos, slogans and/or positioning statements as you use in print.

Write articles with content that is educational and valuable for your customer. Put each article on your website and invite visits to your site through your resource box. Use your resource box to build brand identity.

Use article directories to publish your articles, with your resource box pointing back to your website, to build name recognition. This is absolutely FREE advertising and a must for branding your business and yourself. When you sign up as an author you have an opportunity to add your photo or logo in your profile. Make sure you take advantage of this opportunity for increased identity branding.

Building a Better Branded Business Card

Everyone knows the business card is your first introduction to a new client. Most even understand the importance of making the most of your promotional documents, and what it says about you. But recently there’s been a lot of chatter about Brand Recognition and how the Business Card represents your Brand.

Recently, I was handed a card for Real Estate in a mountainous area of the community and the Realtor’s name was Giselle. The card had the image of a Gazelle on the back, with her information on the front. Either way, you’d know whose card you had. An amazing woman, she represented properties in the highlands and her card represented that very well.

Another card, had black markings and a red “check mark” indicating that she’d CHECK OFF her list of strategic processes. The card was as amazing and memorable as the woman. The woman’s business was well branded and easily recognized by the first promotional document she handed you.

Yet another, sported pink markings on one side and a well presented head shot photo on the front with an appointment blank at the bottom. The Mary Kay consultant represented fit the card, and could easily be identified and remembered by the award winning smile on the front.

These three business cards represent women who know that branding successfully means being identifiable among the crowds, and specifically in the masses of cards collected daily by business owners. Building a better branded business card means putting your personality and identifiable properties on the card.

• Use a high impact graphic that says “YOU”

• Include identifiable characteristics of your business

• Include a photo – head shot of yourself on the front

• Add your logo to the back of the card and say something with color

• Impact the audience with a difference that is recognizable in a stack of cards Your Business Card is the first contact your clients have with your business.

Make it memorable. Effectively brand your business with Logo Designs that speak volumes without saying a word.